Meanwhile, Kjellberg's fans don't all appear to be heeding his plea for the meme to end. Kjellberg continued: "It's clear to me now the 'Sub to PewDiePie' movement should have ended then."īuzzFeed News has reached out to Kjellberg for further comment. "To have my name associated with something so unspeakably vile has affected me in more ways than I've let shown," he said. He went on to call the graffiti incident "disgusting" but said that the Christchurch shooting hit him harder. "When you have 90 million people riled up about something, you're bound to get a few degenerates," he said. In his video, Kjellberg said that he thought the meme would be short-lived and it started off with "people doing really positive and fun things to get attention." Although he's offered tweets and apologies after these incidents, the controversy has been enough to associate PewDiePie and his followers with the internet's more toxic corners. That's all along with Kjellberg's own history of racist, anti-Semitic, or otherwise controversial behavior and statements. Then, in March, a shooter said "Subscribe to PewDiePie" before opening fire on a mosque in Christchurch, New Zealand, killing 50 people and injuring dozens of others.
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